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	<title>Aviation Marketing Intelligence</title>
	<link>http://adamwebster.com</link>
	<description>Business advice from start ups to shut downs.</description>
	<lastBuildDate>Wed, 24 Aug 2011 21:21:53 +0000</lastBuildDate>
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	<item>
		<title>Time to buy</title>
		<description>At the risk of sounding arrogant, I'm just going to say it: I know which ones to buy, what to pay for them and how to do the deal.  I've been through enough cycles of aviation armageddon that I have a pretty good idea on how you can get ...</description>
		<link>http://adamwebster.com/2011/08/24/time-to-buy/</link>
			</item>
	<item>
		<title>Turboprop 101</title>
		<description>The thing about turboprop engines, is the degree of confusion they cause amongst non-pilots. "Oh, it's a prop."  Yes, there is a propeller, but that's the only commonality to the more dangerous cousin you are referring to - the piston engine with a prop nailed to it.  When ...</description>
		<link>http://adamwebster.com/2011/02/20/in-praise-of-the-pt-6/</link>
			</item>
	<item>
		<title>IRMI &#038; the return of money.</title>
		<description>I've been writing for IRMI for years now and recently I was asked to get off my alpha sierra sierra and to submit something.  So I cobbled together what I think is a good bit on what is happening in the land of small business in the US and ...</description>
		<link>http://adamwebster.com/2011/02/14/writing-for-irmi-evidence-of-money-is-back/</link>
			</item>
	<item>
		<title>SEO, Real Estate and Private Charter</title>
		<description>Recently my wife became a realtor, specializing in real estate near Hawkesbury, Ontario, in a small town called Vankleek Hill.  The cool thing about helping someone outside of private aviation is realizing that the internet (specifically driving traffic) actually has an ROI that makes sense if the campaign is ...</description>
		<link>http://adamwebster.com/2010/11/11/seo-real-estate-and-private-charter/</link>
			</item>
	<item>
		<title>Jepp Props to Sullenberger</title>
		<description>Capt Sullenberger is to be immortalized for the Hudson River class act of playing it by the book and keeping it cool.  Bravo to him for not killing anyone and be sure to download this PDF from Jeppesen for good artwork to adorn your cave with. </description>
		<link>http://adamwebster.com/2010/09/15/proper-pdf-props/</link>
			</item>
	<item>
		<title>Buffett Bargains</title>
		<description>The refreshing part of reading the New Yorker is knowing that so many jet and fractional owners are reading it too.  

This article highlights one critical thing that leads to fantastic failures of start ups and large well established corporations alike, not to mention the umpteen air taxi start ...</description>
		<link>http://adamwebster.com/2010/01/18/fly-right-by-buying-right/</link>
			</item>
	<item>
		<title>Buying Fractional Jets Right</title>
		<description>The tough part about the childhood game of musical chairs is knowing that some fellow party goer gets the axe every time the music stops.  Worse, it could be you if you aren't fast enough in terms of lunging for that chair.  While it would have been a ...</description>
		<link>http://adamwebster.com/2009/12/20/musical-fractional-shares/</link>
			</item>
	<item>
		<title>Rent Your Jet (Yes, *your* jet.)</title>
		<description>When we sent this out in January 2009, we had already laid much of the ground work for www.jetowner.com.

The trick with marketing in the private aviation space is knowing a couple of things:
 The Internet is big - Too big.Think of it like the ocean and of the 34 billion ...</description>
		<link>http://adamwebster.com/2009/09/30/the-owner-and-you/</link>
			</item>
	<item>
		<title>Jet and Fractional Owner Update</title>
		<description>

Admittedly this is one of the toughest times on record for the industry, be it operator, manager, or owner.  When we launched the Fractional Forum in 2003, we had already laid much of the groundwork for the Jet Owner Group.  The idea was to fill the void:  ...</description>
		<link>http://adamwebster.com/2009/08/30/jet-and-fractional-owner-update/</link>
			</item>
	<item>
		<title>Canned Meat</title>
		<description>

The reality of spam is that it is so common to your mail server is that you don't get to see a lot of mail.  

In the aviation paradigm this leaves me wondering how will any FBO, charter firm, etc. actually get anyone to read mail.  We are ...</description>
		<link>http://adamwebster.com/2009/07/19/permission-for-spam/</link>
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