Comments on: Screaming Eagle vs. Slow Simmer http://adamwebster.com/2006/09/22/screaming-eagle-vs-slow-simmer/ Business advice from start ups to shut downs. Sun, 05 Feb 2012 05:07:38 +0000 http://wordpress.org/?v=2.3 By: Geoff Harling http://adamwebster.com/2006/09/22/screaming-eagle-vs-slow-simmer/#comment-14 Geoff Harling Fri, 29 Sep 2006 12:40:49 +0000 http://adamwebster.com/2006/09/22/screaming-eagle-vs-slow-simmer/#comment-14 This brings a tear to my eye. You have eloquently put into prose the essence of the screaming eagle vs the slow simmer (we refer to it as the crockpot, which bears a similarity to crackpot, which in turn acurately describes some of the prey, but that's an aside). I never envisioned it as a business strategy but I guess it all boils down to (or simmers down to) a risk vs reward equation. Bravo! While I was not the original author of this approach, I think it's fair to say that I have done more than my fair share of putting it into practice. If one has the patience, the crockpot works -- every time. Geoff This brings a tear to my eye.

You have eloquently put into prose the essence of the screaming eagle vs the slow simmer (we refer to it as the crockpot, which bears a similarity to crackpot, which in turn acurately describes some of the prey, but that’s an aside). I never envisioned it as a business strategy but I guess it all boils down to (or simmers down to) a risk vs reward equation. Bravo!

While I was not the original author of this approach, I think it’s fair to say that I have done more than my fair share of putting it into practice. If one has the patience, the crockpot works — every time.

Geoff

]]> By: aris andrulakis http://adamwebster.com/2006/09/22/screaming-eagle-vs-slow-simmer/#comment-13 aris andrulakis Mon, 25 Sep 2006 16:21:16 +0000 http://adamwebster.com/2006/09/22/screaming-eagle-vs-slow-simmer/#comment-13 Once again you nailed the folly in guerrilla marketers who exhaust themselves by soliciting sales by the quick and not so rewarding method of the “Screaming Eagle”. However, in this Blitzkrieg Strategy, I think you may have missed mentioning some of its toxic downsides. The foibles of this strategy lies in its origins, purporting a supposedly faster & easier approach. But quick and easy usually means little effort on the part of the salesman usually accompanied by the sweet stench of desperation. And closing fast is the only option, anything else and the customer starts to sniff somethings wrong. The desperation is usually a result of the sales person not preparing enough and willing to understand what his/her client needs to build a strong longterm customer relationship. As a result, this all at once, one-hit wonderful customer, eventually realizes that long-term service or partnering was not part of the pitch. And this sale eventually dies an ungraceful demise; as there is no glue in this bond (unlike the goulash/stew) that provides all the ingredients, time, effort needed to win customers and build relationships. Unfortunately, “the big easy” is “a bit sleazy” and probably the worst way to drain your sales resources as quickly as possible not to mention your reputation. Hope this helps, Aris Once again you nailed the folly in guerrilla marketers who exhaust themselves by
soliciting sales by the quick and not so rewarding method of the “Screaming Eagle”. However, in this Blitzkrieg Strategy, I think you may have missed mentioning some of its toxic downsides. The foibles of this strategy lies in its origins, purporting a supposedly faster & easier approach. But quick and easy usually means little effort on the part of the salesman usually accompanied by the sweet stench of desperation. And closing fast is the only option, anything else and the customer starts to sniff somethings wrong. The desperation is usually a result of the sales person not preparing enough and willing to understand what his/her client needs to build a strong longterm customer relationship. As a result, this all at once, one-hit wonderful customer, eventually realizes that long-term service or partnering was not part of the pitch. And this sale eventually dies an ungraceful demise; as there is no glue in this bond (unlike the goulash/stew) that provides all the ingredients, time, effort needed to win customers and build relationships. Unfortunately, “the big easy” is “a bit sleazy” and probably the worst way to drain your sales resources as quickly as possible not to mention your reputation.

Hope this helps,
Aris

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